Google customer reviews integration

Why do you need Google customer reviews

First thing that customer do when he want to buy your product is checking reviews.

This is what i do, this is what you do, this is what everybody do. Customers want to be sure that they will not get 

broken product, or they have bad customer support.

People have bad experience with some online stores, so they need to find store that can be trusted.

You can have your own review system, but that can be faked, so using Google customer reviews is best way for now.

This way you can pass biggest problem for customer to buy your product and that is his fear.

I will buy product if i see google badge with more that 4 stars (but this is only my opinion, it doesn't have to be same for all)

If you have quality products and you care about customers that you need to give that information to new buyers.

How it works
Customers who’ve made a purchase on your site are presented with an option to opt-in to receive an email requesting feedback from Google about their experience with your store. If the customer opts-in, they may receive an email after their order has arrived. The collected ratings are then displayed on your optional Google Customer Reviews badge, appear in your Merchant Center dashboard, and are used for seller ratings.

Read more

How to integrate to your web site

1. First you need to get merchant id here

2. To add the survey opt-in module to your order confirmation page:

 Paste the following HTML snippet into your order confirmation page:

<!-- BEGIN GCR Opt-in Module Code -->

<script src=""

 async defer>




 window.renderOptIn = function() {

   window.gapi.load('surveyoptin', function() {




         "merchant_id": "MERCHANT_ID",

         "order_id": "ORDER_ID",

         "email": "CUSTOMER_EMAIL",

         "delivery_country": "COUNTRY_CODE",

         "estimated_delivery_date": "YYYY-MM-DD",


         // OPTIONAL

         "products":[{"gtin":"GTIN1"}, {"gtin":"GTIN2">}],

         "opt_in_style": "OPT_IN_STYLE"





<!-- END GCR Opt-in Module Code -->


Place the code just before the closing </BODY> tag.

3. To add the GCR badge to your site

Paste the following code snippet into your web page:

  1. <!-- BEGIN GCR Badge Code -->
    <script src=""
      async defer>

      window.renderBadge = function() {
        var ratingBadgeContainer = document.createElement("div");
          window.gapi.load('ratingbadge', function() {
              ratingBadgeContainer, {
                // REQUIRED
                // OPTIONAL
                "position": "
    <!-- END GCR Badge Code -->

    Place the code just before the closing </BODY> tag on the page. When placed with the survey opt-in code, the order does not matter.

Google customer reviews plugins

If you are not familiar with programming or you want to save time, bellow are paid modules for some ecommerce platforms

Google customer reviews for opencart